Ever try one of those ‘bargain' paper towels and go through so many sheets that the roll just disappears? With Bounty, the roll doesn't disappear. We build more into each Select-A-Size sheet so you can get more life out of each roll! Bounty paper towels are 2X more absorbent, so you can use less!*. The best part is Bounty Select-A-Size sheets allow you to control just how much you use, depending on the size of the mess! Choose the paper towel you can count on: Bounty, The Quicker Picker Upper.** **Vs. leading ordinary brand. *Vs. the Custom-Size-It brand in the US and the Premium Green Leaf Towel in Canada