Introducing Mister Magic A unique and innovative product that eliminates fridge odors and maintains food freshness -See it” Work – Concentrated, odor-absorbing gel dissolves over time while odors are absorbed -Proven Safe – Natural gel, odorless, and spill-proof formula -Proven Effective – Independent lab test proven up to 90 days of refrigerator freshness -Helps Maintain Food Freshness – Prevents odor absorption into other foods to maintain fresh taste Innovative – Unique gel formula provides an effective alternative to baking soda. -Profitable; Higher Ring – Higher category dollars and profit than baking soda commodity -Consumers like it – In home use test shows strong potential for trial and repeat -Shelf Placement – All Purpose/Specialty Cleaners, Baking Soda Natural gel-based formula with lemon extract that you can see working over time Lab test proven up to 90 days of refrigerator freshness Spill proof