THE ATKINS MISSION. Atkins’ purpose is to improve global health and to help people understand that eating right is about both losing weight and becoming healthy. That’s done through the use of imagination, innovation, partnerships and commitment to science to make it easy to eat right. S'MORES MEAL BAR. Atkins protein meals bars help support your low carb lifestyle without compromising flavor. These S'mores bars deliver all the flavor you crave with none of the guilt. Naturally flavored and made with quality ingredients, these bars offer an easy and convenient meal replacement option. WHAT’S INSIDE. Let these keto-friendly* meal bars delight your taste buds while keeping your lifestyle on track. Includes 6 packs, each with 5 ready-to-eat 1.69 oz bars with 15 grams of protein, 11 grams of fiber, 4 grams of net carbs and 1 gram of sugar per serving.*When used with Atkins ketogenic programs EAT RIGHT. NOT LESS. Cardiologist Dr. Robert C. Atkins saw that eating right, not less, improved his patients’ health - not just in terms of weight loss but also reducing chronic issues. Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right. PUBLIC HEALTH ADVOCACY. The “Atkins Diet” started as a fad, but quickly became a counter-conventional movement that reset people’s understanding of nutrition and weight loss, and its link to health. Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.